Free Delivery to UK on all orders for more details, see our Store Policies

Quick Search

Advanced Search
BA Association

Recommended Authors

Stieg Larsson

Conn Iggulden

Nelson Mandela

J. R.R. Tolkien

Beatrix Potter

Stephenie Meyer

William Shakespeare

Ron L. Hubbard

Jeremy  Clarkson

Sir David Attenborough

Alexander Kent

Michael Palin

J. K. Rowling

 Robert Ludlum

 Bernard Cornwell 

Clive Cussler

Robert Low


Free with every order!

Book Shop Search

Gift Cards
Checkout a Gift Card

Would you like to purchase a Gift Card?

Our secure web pages are hosted by Chrislands Inc, who use a Thawte SSL Certificate to ensure secure transmission of your information.
Fully Trusted SSL Certificate

Shimp, Terence A. Listings

If you cannot find what you want on this page, then please use our search feature to search all our listings.

Click on Title to view full description

1 Shimp, Terence A. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications
The Dryden Press 1997 0030103525 / 9780030103520 Fourth edition Hardcover Very good No Jacket Book 
VGC.The Dryden Press,1997.Fourth edition.Large format hardback(a couple of nicks and scratches on the cover) in VGC,no Dj.Illustrated with colour,b/w photos,drawings,diagrams,tables.Nice and clean pages with a couple of nicks and creases on the edges of the pages,some pencil marks impressions on the edges of some pages,mark and name written on the edge of the title page.The book is in VGC with light shelf wear.608pp including Glossary,index.Heavy book(approx. 1.5 Kg)

This is another paragraph

Product Description: Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market. Beginning in Chapter 1, the fourth edition takes a more extensive integrated marketing communication (IMC) perspective than in previous editions and also introduces a 'building-brand-equity' perspective that is utilised throughout the chapters following. 
Price: 14.50 GBP


Questions, comments, or suggestions
Please write to
Copyright©2018. All Rights Reserved.
Powered by



', 'auto'); ga('send', 'pageview');