Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications

By: Shimp, Terence A.

Price: £14.50

Quantity: 1 available


VGC.The Dryden Press,1997.Fourth edition.Large format hardback(a couple of nicks and scratches on the cover) in VGC,no Dj.Illustrated with colour,b/w photos,drawings,diagrams,tables.Nice and clean pages with a couple of nicks and creases on the edges of the pages,some pencil marks impressions on the edges of some pages,mark and name written on the edge of the title page.The book is in VGC with light shelf wear.608pp including Glossary,index.Heavy book(approx. 1.5 Kg)

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Product Description: Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market. Beginning in Chapter 1, the fourth edition takes a more extensive integrated marketing communication (IMC) perspective than in previous editions and also introduces a 'building-brand-equity' perspective that is utilised throughout the chapters following.

Title: Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications

Author Name: Shimp, Terence A.

Categories: Business & Investing : Management & Leadership,

Edition: Fourth edition

Publisher: The Dryden Press: 1997

ISBN Number: 0030103525

ISBN Number 13: 9780030103520

Binding: Hardcover

Book Condition: Very good

Jacket Condition: No Jacket

Type: Book

Seller ID: 127

Keywords: Communication in marketing, Sales promotion, Advertising, Direct marketing Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications,